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Lowe Lintas : ウィキペディア英語版
Lowe Lintas

Mullen Lowe Lintas Group is an Indian marketing communications company. The company is a wholly owned subsidiary of the Interpublic Group (IPG), and is part of the Lowe Worldwide network. On May 8, 2015 the global Lowe Worldwide network aligned with the US agency Mullen to form the Mullen Lowe Group, part of the Interpublic Group of Companies (NYSE: IPG). Headquartered out of London, Lowe Worldwide has over 100 offices in 82 countries. Mullen Lowe Lintas Group offers advertising, digital, public relations, strategic design, rural marketing, healthcare communications and film production. Mullen Lowe Lintas Group employs over 850 people across seven divisions and eight cities all over India.
==History==
Mullen Lowe Lintas Group began operating individually in 1969 as Lintas, the Indian division of Lintas (acronym for Lever International Advertising Services), which itself was established in 1899, later a part of Unilever. In 2000, the company changed its name to Lowe Lintas following the global merger of the IPG networks, Ammirati Puris Lintas and the Lowe Group in November 1999. Mullen Lowe Lintas Group was then helmed by Prem Mehta, with Executive Creative Directors R. Balakrishnan (Balki) and K. M. Sridhar leading the creative function. At the time, with billings of over $11 billion, Mullen Lowe Lintas Group was ranked as the fourth-largest global agency group worldwide, with offices in 80 countries, while Mullen Lowe Lintas Group was the second-largest advertising agency in India, with a turnover of Rs. 750 crores. In 2007, Lintas India sold the 51% stake it owned in Mullen Lowe Lintas Group to its international partner, the Interpublic Group (IPG). Since then, the agency has been a part of Mullen Lowe Group, which in turn is held by the Interpublic Group. Mullen Lowe Lintas Group has produced India's first television commercial, and also introduced the discipline of Channel Planning to India. It has introduced Shyam Benegal, Gerson da Cunha, Rama Bijapurkar, Gautam Rajadhyaksha and Alyque Padamsee.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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